Portal and ad leads in one place
Leads from 99acres, MagicBricks, Housing, Meta lead ads, Google ads and your website arrive within seconds, matched by phone number so a buyer enquiring on three portals is one lead.
Real Estate CRM
Real estate sales run on speed and follow-up. A lead from 99acres at 10 PM needs a reply before the next broker calls, a site visit needs a reminder, and a buyer who said "after Diwali" needs a call after Diwali. Generic CRMs don't know what a site visit, a project or a token amount is, and real estate SaaS tools charge per user. I build real estate CRMs that fit how your office sells, with WhatsApp built in.
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What I build
Site visits and follow-ups
Book site visits against a project and slot, send the location pin and reminder on WhatsApp, record the visit outcome, and schedule the next call automatically.
Projects, inventory and brokers
Leads tagged by project, BHK and budget, units marked available or blocked, and channel partners or in-house brokers each seeing only their own leads.
Reports owners actually read
Leads, visits and bookings by project and source, cost per site visit from each portal, and each salesperson's follow-up discipline.
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Results from shipped work
Self-hosted WhatsApp + n8n stack
Builder & operator · Running since June 2026
- WhatsApp bots and n8n workflows running on one number for about ₹1,155/month
- The same stack sends instant replies and visit reminders to property leads
Daily lead finder with AI qualification
Builder · Running since October 2026
- Leads land in one database, get scored, and only the relevant ones reach a phone
- The filter-then-alert pattern used for routing hot property leads to sales
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Pricing
Fixed-scope packages. After a free call you get a fixed written quote for your exact project, so the price doesn't creep up mid-way. Prices in INR, GST extra where applicable. Payment: 50% to start, 50% on handover. Outside India? Same packages, quoted in USD.
Lead tracker
from ₹60,000
one-time · about 2 weeks
For a small team losing leads across WhatsApp, calls and spreadsheets.
- Leads from your website form and WhatsApp in one place
- Pipeline stages and a follow-up date on every lead
- Duplicate check by phone number
- CSV import and export
Sales CRM
from ₹1,50,000
one-time · about 4–6 weeks
For a sales team of 2–20 that needs a daily call list and real numbers.
- Everything in Lead tracker
- Today's call list for each salesperson
- One-tap call outcomes and WhatsApp logging
- Users and roles
- Funnel, source and speed-to-lead reports
- 2 integrations: property portals, Meta lead ads, website or Sheets
- 30 days of fixes after handover
Custom CRM
from ₹3,00,000
quoted after the call
For businesses whose sales process runs into onboarding, payments or delivery.
- Everything in Sales CRM
- Your own stages, rules and approvals
- WhatsApp templates sent from the lead page
- Targets and weighted forecast
- Migration from your old CRM or sheets
Running costs (paid by you, at cost)
No licence and no per-seat fee. You pay only for hosting in your own account.
| Hosting (Cloudflare or a small VPS) | ₹0–1,500/month |
| WhatsApp messages, if used | Meta's rates, from ₹0.115 per message |
| Optional care plan: fixes, updates, small changes | ₹5,000–12,000/month |
04
What I design for
These are the problems that came up on real projects, and the ones I plan for before writing code.
First reply in a minute
Portal leads trigger an instant WhatsApp with the brochure and price range, because the first broker to respond usually gets the visit.
Built for the field
Mobile-first screens for brokers on site: today's visits, today's calls and a one-tap outcome after each one.
Leads stay with the business
Every chat, call and visit is on the lead's timeline. When a broker leaves, the buyers and their history stay with you.
No per-user fee
Hosted in your own account. Adding channel partners or new sales staff doesn't raise a monthly bill.
05
Tools I use
- TypeScript
- PostgreSQL / SQLite
- n8n
- WhatsApp Cloud API
- Meta Lead Ads
- Google Sheets
- Cloudflare
- Vercel
06
Is it a fit?
A good fit for brokers, channel partners and builders with 3 or more salespeople, leads from several portals and ads, and site visits that are hard to track today.
Not a fit if a real estate CRM like Sell.Do or a general one like Zoho already works for you. Then I'd connect your portals and WhatsApp to it instead of replacing it.
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Questions people ask
Can it pull leads from 99acres, MagicBricks and Housing automatically?
Yes, through whatever the portal provides: lead emails, webhooks or its CRM integration. Each lead arrives with its source and project, and repeat enquiries from the same phone number merge into one lead.
Custom real estate CRM or Sell.Do / LeadSquared?
Ready-made real estate CRMs are quick to start and cover the common workflow. Build custom when your process differs (resale and rentals mixed with new projects, channel partner rules, your own approvals), when per-user fees add up, or when you want the data in your own account.
Does it send WhatsApp messages to leads?
Yes, on the official WhatsApp API with approved templates for the first message and reminders, so your number isn't banned. Replies within 24 hours of a lead's message are free.
Can brokers use it on their phones?
Yes. It runs in the browser on any phone, with today's calls and visits on the first screen.
How long does a real estate CRM take to build?
A lead tracker with portal capture takes about 2 weeks. A full sales CRM with site visits, roles and reports takes about 4–6 weeks.
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